LA FOURCHETTE EGAREE. A BOLD EXPRESSION FOR THE TASTIEST BURGERS.
PACKAGING DESIGN, CONTENT STRATEGY
BRANDING, ART DIRECTION
David, a French cook who lived in Paris for more than twenty years, and Cora, Belgian by heart, created La Fourchette Egarée in 2014. Their specialities: delicious “truck-made” burgers made only with quality and traced products. David carefully composes his creations by choosing marbled meat, tasty and fresh vegetables. The fries are cut each day in the old fashioned way, by hand.
We created a brand by multiple back-and-forths with David and Cora. The strategy was to understand clearly the touchpoints and their specifications. With the design process validated, the truck was fully decorated in a beautiful red dress, using American-style typographies to give the tasty burgers the boldness they require.
David and Cora explained that the fork was absent for a reason: there was no brick and mortar restaurant. Poetically, we draw a bird flying to represent the trucks journeys with a fork in its beak. They love the idea.
ON THE ROAD & ONLINE
We created an Instagram platform to show the exquisite menu and generate engagement. To help burgers fans find the truck, we designed and hosted a straightforward website.